What does misbranding primarily refer to in food labeling?

Misbranding primarily refers to inaccurate information on the label. This means that any false or misleading statements regarding the product's identity, ingredients, quantity, or nutritional value can lead to a product being considered misbranded. Accurate labeling is crucial in ensuring that consumers can make informed choices about the food they purchase. Misleading labels can result in customers being deceived about what they are actually buying, potentially leading to health risks or allergic reactions if the true content of the food is not disclosed.

When food is misbranded, it violates legal standards put in place to protect consumers, and regulatory agencies may take action against the manufacturer or distributor. This underscores the importance of honesty in labeling and the need for businesses to ensure their labels accurately reflect the product's true characteristics.